Effective date: 15 September 2025
This Cookies Policy explains how Rabbit Road UK Ltd (“we“, “our” or “us“) uses cookies and similar technologies when you visit rabbitroad.co.uk. It describes what cookies are, how they work, why we use them and how you can control their use. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), as well as guidance from the UK Information Commissioner’s Office. By using our site, you consent to the storage of certain non‑essential cookies unless you opt out or adjust your browser settings.
What Are Cookies?
Cookies are small text files that a website saves on your device (computer, tablet or mobile phone) when you visit. They allow the site to remember your actions and preferences (such as login, language selection and other display preferences) over a period of time. “Similar technologies” include local storage, pixel tags and scripts that achieve comparable purposes.
Why We Use Cookies
We use cookies to ensure our website functions properly, to improve user experience and to help us understand how visitors interact with our site. Some cookies are essential for the basic operation of the site (for example, remembering your cookie preferences). Others support functionality, performance analytics and marketing. We do not use cookies to collect information that directly identifies you without your consent. Your casino operator may use additional cookies when you launch the Rabbit Road game via their platform; those cookies are subject to the operator’s own policy.
Types of Cookies We Use
Cookies on our site fall into the categories below. The table provides a brief overview; longer descriptions and the names of cookies may be found in our consent management platform.
| Category | Purpose | Expiry |
|---|---|---|
| Essential | Required for core site functions such as page navigation, security and load balancing. | Session or up to 1 year |
| Functional | Remember user preferences (for example, language choice or game settings) and enhance usability. | Session or up to 1 year |
| Analytics | Collect aggregated information about how visitors use our site so we can improve its performance. | Session or up to 2 years |
| Marketing | Used by advertising partners to track visitors across websites to deliver more relevant adverts. | Session or up to 2 years |
The “Essential” cookies are always active because they are necessary to provide services you have requested (such as security and accessibility). The other categories (Functional, Analytics and Marketing) require your consent under PECR. When you first visit our site, you will see a cookies banner asking you to set your preferences. You can change your choices at any time by adjusting your browser settings or revisiting the cookies banner.
Consent and Control
On your first visit, our cookies banner presents you with options to accept all cookies or customise which categories to enable. By selecting “Accept All,” you consent to the placement of Functional, Analytics and Marketing cookies. If you choose “Customise,” you can enable or disable each category individually. We document and store your consent so you do not have to set your preferences again【707690221176727†L129-L140】. You may withdraw your consent at any time by revisiting the banner, clearing your cookies or adjusting the settings in your browser. Importantly, your ability to access our services will not be affected if you decline any category except the essential cookies required for core functions【707690221176727†L129-L140】.
UK law requires websites to provide accurate and specific information about the data each cookie tracks and its purpose, to obtain consent for non‑essential cookies, to record that consent and to make withdrawing consent as easy as giving it【707690221176727†L129-L140】. We comply with these requirements. You can also manage cookies through your browser settings, which allow you to block or delete cookies. The “Help” function within your browser should guide you. Note that disabling certain cookies may affect the functionality of our site and the services we provide. For more detailed instructions, visit the ICO’s guidance on cookies.
Third‑Party Cookies
We may use third‑party service providers, such as analytics or content providers, that set their own cookies on our site. These providers help us understand website usage, deliver videos or serve advertisements. We ensure that such providers comply with PECR and UK GDPR. For example, we may use Google Analytics to measure page views and user flows; analytics cookies collect pseudonymous data such as IP addresses, which are truncated to safeguard privacy. Third‑party marketing cookies may be set by our advertising partners to display personalised ads based on your browsing activity. You can opt out of marketing cookies via our cookies banner.
Cookies and Personal Data
Some cookies may be considered personal data under UK GDPR. For example, analytics cookies can record your IP address, which may be combined with other data to identify you. We treat any data collected via cookies in accordance with our Privacy Notice. We do not use cookies to collect sensitive personal data or data on minors. Operators offering Rabbit Road must verify that players are at least 18 and complete identity checks【757005608068226†L196-L207】. If you are under 18, you must not use our site for gambling purposes, and we will not knowingly place cookies on minors’ devices.
Your Rights
Under UK GDPR, you have the right to request access to any personal data that we process, including data collected through cookies. You may also ask us to rectify inaccurate data, delete data (where there is no legal reason to continue processing it) or restrict processing. For further information about your rights and how we handle personal data, please read our Privacy Notice.
Changes to this Cookies Policy
We may update this policy to reflect changes in technology, law or our business practices. When we make significant changes, we will display a notice on our website and update the effective date. The most recent version of this policy will always be available on this page. We encourage you to review the policy periodically.
Contact Us
If you have questions about this Cookies Policy or our use of cookies, please contact us at privacy@rabbitroad.co.uk or write to Rabbit Road UK Ltd, Unit 7, Digital Hub, 123 Gaming Street, London, SW1A 1AA, United Kingdom. We will respond within one month.
Thank you for visiting Rabbit Road UK. We appreciate your trust and strive to provide you with a transparent and user‑friendly experience.